Quality
Quality in the international business has a pragmatic interpretation as the non-inferiority or superiority of something. It is defined as fitness for purpose. Quality, especially for hand-crafted and handmade products, is a very perceptual, conditional, and subjective attribute. It may be understood differently by different people. Hence, quality control is an especially important part of international business.
An independent Quality Assurance department ensures monitoring & controlling of product quality right from raw material and initial stages of production. The team of technically qualified professionals conduct regular quality checks at various stages of manufacturing and ensures that each product meets the specified quality standards. The company’s strength lies in the repeated orders from the existing customers across the Globe, as this is possible only by maintaining high quality and customer satisfaction standards.